THE FOOD LAB

Inaugurated in December 2020, The Food Lab fulfils Diego and Laura's dream of managing the entire product creation process behind their Seed to Table Range. It also presents the opportunity for Alena to be certified as an organic farm and artisan food brand.

Like many other villages in the region, Malegno has recently experienced an economic decline, paying the price for the depreciation of rural life, the rise of online retailing and cheaper large-scale distribution.

Alena wanted to send a strong message of hope to its community by choosing to open its brick and mortar location in the historic town centre, sharing the desire to be part of the village regeneration with the retail space owners.

The Food Lab brings together event space, showroom and laboratory, providing the opportunity for organic production to other local businesses. Its opening moves Alena a step closer to fulfil its founder's dream and become a positive Brand championing community and territory.